Captain Morgan takes Minneapolis
What would any self-respecting pirate do when they're not technically invited to the party? Crash it, obviously.
Captain Morgan may not have been an official sponsor of the Final Four in Minneapolis, but they weren't letting that stop them from showing up all over town. We painted the town Captain red to keep the spiced rum flowing all tourney long.
We kept our presence super subtle, just a couple of enormous billboards.
Oh, and a fully wrapped train, of course.
Even the Minneapolis Skyway couldn't escape the Captain's takeover.
And as the cherry on top, Captain Morgan plastered pizza boxes across the city, feeding hungry fans.
Like I said, subtle.