New kids in the chocolate aisle
Just as Godiva was preparing to release a new line of CPGs, the company decided to leave their previous AOR and seek a fresh perspective. After winning the pitch, launching these delicious new products was first up on our to-do list. The assignment? Make Godiva's unmistakable luxury feel more attainable than ever.
To prepare, the working team ate several boxes of each SKU—just to make sure we really understood the products. The Chocolate Domes were our favorite.
Godiva Mini Bars, however, became my main source of sustenance during pitch week. So snackable!
A favorite of Godiva executives, Masterpieces were scattered on the table at every meeting we attended. In case you're wondering how to butter me up...